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What does ‘to sell like hot cakes’ mean?

I was working with a high-flying Sales Executive of a top French multinational company last week. He told me that he was having trouble explaining to his English-speaking colleagues that he was selling a lot and he wanted to use an expression to explain this.

If you also have trouble explaining this, you can use the very common English idiom ‘to sell like hot cakes’. 

For example, ‘I’m selling them (the product or service) like hot cakes’ or ‘the apartments are selling like hot cakes’.

This idiom does sound a little informal, but it’s certainly okay to use it with colleagues whom you know quite well. Use it as a verb phrase.

Have you used this idiom? Do you know any synonymous expressions?

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